Web Survey Bibliography
Many physiological functions, such as the digestive function, are broad, complex scientific topics. Therefore, to build relevant, accessible claims about functional foods that relate to these functions, marketers need to understand what consumers know about them, in terms of the associated symptoms, diseases and health benefits. Such knowledge cannot be captured effectively through direct questioning; it requires implicit testing that can limit biases and reveal unconscious knowledge. For this study, 240 consumers were invited to participate in an implicit lexical decision task via an online platform, and their responses reveal that the concept of ‘immunity’ is associated in mothers’ minds with three symptoms related to their personal experiences with their children. By measuring associations that emerge without pre-existing rational processes, this implicit measure offers a more precise picture of the semantic network for immunity, which consumers could not express explicitly in response to direct questioning. Thus the recommended protocol is not only new to market research but also adds substantial value to the tests that currently serve to dig into consumers’ minds.
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Web survey bibliography (4086)
- Social media data demands a marriage of high-tech and high-touch; 2013; Waldheim, C., Stevens, N.
- Book Review: Brand Together: How Co-creation Generates Innovation and Re-energizes Brands, by Nicholas...; 2013; Wilson, Al.
- Digging deeper: using implicit tests to define consumers' semantic network; 2013; Riviere, P., Cuny, C., Allain, G., Vereijken, C.
- Conceptualising and evaluating experiences with brands on Facebook; 2013; Smith, S.
- Estimates on the effectiveness of web application firewalls against targeted attacks; 2013; Holm, H., Ekstedt, M.
- Respondent Rewards: Money for Nothing?; 2013; Martin, P.
- How to make your questionnaire mobile-ready; 2013; Cape, P. J.
- Leveraging mobile and online qualitative to get inside shoppers’ heads; 2013; Bryson, J., Ritzo, J.
- A report on the Confirmit Market Research Software Survey 2013; 2013; Macer, T., Wilson, S.
- Thoughts on using the new online qualitative tools; 2013; Freund, N. M.
- Web Panel Representativeness; 2013; Bianchi, A., Biffignandi, S.
- Interactive applets on the Web for methods and statistics; 2013; McClelland, G., Reips, U.-D.
- Economic valuation in Web surveys; A review of the state of the art and best practices; 2013; Menegaki, A. N., Tsagarakis, K. P.
- Can creative web survey questionnaire design improve the response quality?; 2013; Angelovska, J., Mavrikiou, P. M.
- Beyond Satisfaction Questionnaires: “Hacking” the Online Survey; 2013; Evans, A. L.
- Use of mobile devices to answer online surveys: implications for research; 2013; Cunningham, J. A., Neighbors, C., Bertholet, N., Hendershot, C. S.
- Panel Conditioning in Difficult Attitudinal Questions; 2013; Binswanger, J., Schunk, D., Toepoel, V.
- Issues of Coverage and Sampling in Web Surveys for the General Population; 2013; Lynn, P.
- Optimizing quality of response through adaptive survey designs; 2013; Schouten, B., Calinescu, M., Luiten, A.
- Attitudes of Nebraska Residents on Nebraska Water Management; 2013; Dillman, D. A., Edwards, M. L.
- On the Impact of Response Patterns on Survey Estimates from Access Panels; 2013; Enderle, T., Muennich, R., Bruch, C.
- A Comparison of Data Quality Across Modes in a Mixed-Mode Collection of Administrative Records; 2013; Worthy, M., Mayclin, D.
- Reconceptualizing Survey Representativeness for Evaluating and Using Nonprobability Samples; 2013; Fan, D. P.
- To Click, Type, or Drag? Evaluating Speed of Survey Data Input Methods; 2013; Husser, J. A., Husser, J. A.
- Unit Nonresponse and Weighting Adjustments: A Critical Review; 2013; Brick, J. M.
- Internet visual media processing: a survey with graphics and vision applications; 2013; Hu, S.-M., Chen, T., Xu, K., Cheng, M.-M., Martin, R. R.
- Measuring the impact of the Web: Rasch modelling for survey evaluation; 2013; Annoni, P., Weziak-Bialowolska, D., Farhan, H.
- How incentives affect web-based survey response rates of athletic program donors; 2013; Alvarado, G., Callison, C.
- The Effect of Survey Mode on High School Risk Behavior Data: a Comparison between Web and Paper-based...; 2013; Raghupathy, S., Hahn-Smith, S.
- Going online with a face-to-face household panel: initial results from an experiment on the Understanding...; 2013; Jaeckle, A., Lynn, P., Burton, J.
- Targeted response inducement strategies on longitudinal surveys; 2013; Lynn, P.
- Permission email messages significantly increase gambler retention; 2013; Jolley, W., Lee, A., Mizerski, R., Sadeque, S.
- How virtual corporate social responsibility dialogs generate value: A framework and propositions; 2013; Korschun, D., Du, S.
- Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and...; 2013; Toufaily, E., Ricard, L., Perrien, J.
- Discovering interest groups for marketing in virtual communities: An integrated approach; 2013; Wang, K.-Y., Wu, H.-J., Ting, I.-H.
- Understanding service quality in a virtual travel community environment; 2013; Elliot, S., Li, G., Choi, C.
- Research note: E-store image, perceived value and perceived risk; 2013; Chang, E.-C., Tseng, Y.-F.
- The Gamification of Marketing Research; 2013; Donato, P., Link, M. W.
- Gamification Master Class; 2013; Puleston, J.
- Measuring Up: Impact of mobile and segmentation on respondent behaviour; 2013; Luck, K.
- Best of Both Worlds? Can we make convenience samples representative?; 2013; Doe, P.
- Multimode, Global Scale Usage: Understanding respondent scale usage across borders and devices; 2013; Pettit, F. A., Courtright, M.
- Why Big Data is a Small Idea…and Why You Shouldn’t Worry So Much; 2013; Needel, S.
- Advanced Research Methods Training in the UK: Current Provision and Future Strategies; 2013; Moley, S., Wiles, R., Sturgis, P.
- Doing real time research: Opportunities and challenges; 2013; Back, L., Lury, C., Zimmer, R.
- ‘Digital Methods as Mainstream Methodology’: Building capacity in the research community...; 2013; Roberts, S., Hine, C., Morey, Y., Snee, H., Watson, H.
- New social media, new social science?; 2013; Woodfield, K., Morrell, G.
- Digital technology and data collection; 2013; Henriksen, B., Jewitt, C., Price, S., Sakr, M.
- The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian...; 2013; Rahimnia, F., Farzaneh Hassanzadeh, J.
- Survey Breakoffs in a Computer-Assisted Telephone Interview; 2013; McGonagle, K.